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The paradigm shift in using artificial intelligence (AI) in account-based marketing (ABM) methodology facilitates more efficient campaigns, heightened customer involvement and, ultimately, elevated revenue generation for CPA practices.

The digital revolution has brought forth a plethora of cybersecurity challenges that demand rigorous examination from a digital forensic standpoint.

Many accounting firms are outsourcing their work. Bringing outsourced teams to a satisfactory standard will take continuous investment. During this process, it’s important to convey to these new employees one's corporate culture.

CPAs need to be realistic about the changing marketplace. They need to understand the powerful impact that private equity has now and will have in the future and for those firms wishing to remain independent, they need to have formal succession plans.

Cannabis accounting is one of the most rewarding industries for those who love the challenge of navigating complex accounting and tax issues, implementing systems and controls and helping clients manage the financial health of their business while maximizing cash flow.