NJCPA Focus

NJCPA Focus is an informative blog that discusses timely issues, trends and developments in the accounting industry from NJCPA members, staff and other professionals.

10 Steps to Successfully Onboard and Engage Interns
Posted: July 31, 2025
By investing the time and energy into mentoring young talent, we all benefit. By building thoughtful, structured and human-centered internship experiences, we help shape tomorrow’s accounting leaders and strengthen our firms in the process.
5 Marketing Mistakes CPA Firm Owners Make (and How to Fix Them)
Posted: July 14, 2025
Marketing a CPA firm is about playing the long game. If you want to attract high-value clients, you must focus on building trust, staying consistent, and using a targeted, strategic approach.
How to Build a Referral Program That Actually Works
Posted: July 10, 2025
For CPAs who are serious about growing their firm through word of mouth, it’s time to stop guessing and start building a referral program that works
7 Fresh Ideas for Marketing Your Firm
Posted: July 9, 2025
Success in modern marketing isn’t about being everywhere but consistently delivering value with focus and purpose. In an industry full of sameness, doing more isn’t the answer — doing it differently is.
How to Stop Small Issues from Creating Large Inefficiencies
Posted: July 3, 2025
Every unnecessary interaction with data or clients wastes a CPA's time and duplicates efforts. In my observation, a staggering 90% of inefficiencies arise from a mere 10% of the entire process. Here's how to fix that.
Private Equity in Accounting: Understanding Your Options in the New Normal
Posted: June 26, 2025
Private equity has reset the rules. The question isn’t “Should I explore this?” but “How do I position my firm to thrive in this reality?” The time to get educated is now.
Sharing Our Accounting Journeys: Making the Most of High School Visits
Posted: June 16, 2025
We had the incredible opportunity to share our knowledge and experience in the accounting profession last month with students at Cumberland Regional High School, which was coordinated by the Center for Audit Quality’s (CAQ) Accounting+ program/EVERFI.

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Blog Submissions

We welcome interest in writing for NJCPA Focus. Please refer to the following guidelines in writing a blog post:

Have no more than 400 words in length.
Use bullet points/tips/recommendations, when possible.
Link to an objective or independent report or article, if available.
Do not sell a product or service.

To submit a blog post for consideration, contact Kathleen Hoffelder, content editor at NJCPA, via email. All posts will be entered by NJCPA staff and reposted on social media.

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NJCPA Focus

10 Steps to Successfully Onboard and Engage Interns

5 Marketing Mistakes CPA Firm Owners Make (and How to Fix Them)

How to Build a Referral Program That Actually Works

7 Fresh Ideas for Marketing Your Firm

How to Stop Small Issues from Creating Large Inefficiencies

Private Equity in Accounting: Understanding Your Options in the New Normal

Sharing Our Accounting Journeys: Making the Most of High School Visits

Blog Submissions