NJCPA Focus is an informative blog that discusses timely issues, trends and developments in the accounting industry from NJCPA members, staff and other professionals. 

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    4 Tips for Offering New Services Without Being Salesy

    Posted: January 31, 2023
    Selling is about helping a prospect find a solution to a problem. All you need to do is educate your client that you are the best solution provider. You will be considered a trusted advisor, or if you are exceptional, the client’s most valuable advisor.
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    Offshoring and Outsourcing Concerns

    Posted: January 26, 2023
    Many firms are scrambling for qualified staff to fill vacancies and are turning to outsourcing and offshoring. However, firms need to be mindful of their respective state board rules, IRS rules and other standard-sending bodies’ rules.
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    How to Find the Secret Sauce in Your Firm’s Recruiting Process

    Posted: January 24, 2023
    Recruiting and retention are woven together in a tapestry, and the most successful firms excel at both. Accounting firms with the lowest turnover demonstrate all or most of certain characteristics.
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    How to Alter Your Communication Style to Match Client Types

    Posted: December 29, 2022
    To be great at selling your services, you have to be better than just yourself — you have to change your behavior and adjust to the needs of your prospect.
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    CPAs Beware: Proposed Legislation Would Impact Enforceability of Non-Compete and Non-Solicit Agreements

    Posted: December 21, 2022
    All CPAs and accounting firms should be aware of pending legislation that would statutorily limit the enforceability of non-competition and non-solicitation agreements.
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    What College Students Think About CPA Evolution and the CPA Exam

    Posted: December 2, 2022
    The new CPA Exam will test candidates on knowledge required for a profession that has changed and will continue to evolve for years to come. A revised curriculum at the college level, based on the CPA Evolution initiative, will equip students with the skills expected by today’s accounting profession.
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    Artificial Intelligence: The Death Knell of Accountants?

    Posted: November 28, 2022
    There are several changes that AI will bring about, but the most significant is the reduction of repetitive tasks. By automating many drudgery-filled duties like data entry, tax returns and banking, accountants will be able to become more strategic.


We welcome interest in writing for NJCPA Focus. Please refer to the following guidelines in writing a blog post:

  • Have no more than 400 words in length.
  • Use bullet points/tips/recommendations, when possible.
  • Link to an objective or independent report or article, if available.
  • Do not sell a product or service.

To submit a blog post for consideration, contact Kathleen Hoffelder, content editor at NJCPA, at khoffelder@njcpa.org. All posts will be entered by NJCPA staff and reposted on social media.