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Employers are increasingly observing that the professional skills of Gen Z and other new joiners are falling short of their expectations. Students may need to supplement what they are getting from higher education in a “Do-It-Yourself” model.

As we look ahead, we are evolving the way we connect with you. The NJCPA Board of Trustees and Content Advisory Board have been working closely with staff to ensure that our commitment to keeping you informed remains unchanged, though the ways we deliver that information continue to evolve.

For CPA firms, retention is not solved by compensation alone. Pay matters, of course. But people also stay when they see a future, understand expectations and receive useful feedback.

Small firms lose good young people not always over money but over the sense that no one notices them. As a small firm, recognizing the significance of your hires is your advantage.

You don’t need a big budget or a full marketing team to grow. You just need a simple plan you can stick to.