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Selling is about helping a prospect find a solution to a problem. All you need to do is educate your client that you are the best solution provider. You will be considered a trusted advisor, or if you are exceptional, the client’s most valuable advisor.

Many firms are scrambling for qualified staff to fill vacancies and are turning to outsourcing and offshoring. However, firms need to be mindful of their respective state board rules, IRS rules and other standard-sending bodies’ rules.

Recruiting and retention are woven together in a tapestry, and the most successful firms excel at both. Accounting firms with the lowest turnover demonstrate all or most of certain characteristics.

This is the time of year that throngs of people — maybe even you — choose a list of resolutions for the next year. While adopting a resolution shows a wonderful sense of positive intent, a more practical alternative could be to simply set new goals for the future. Goals give you a direction to aspire to. And, with the baby steps you may be taking toward your goal, you can still feel like you’re on the right track, which will, in turn, keep you focused.

To be great at selling your services, you have to be better than just yourself — you have to change your behavior and adjust to the needs of your prospect.