Accounting’s Shrinking Talent Pool: How Are Firms Adapting?

July 10, 2025

In a recent Forbes article, Paul Peterson, CPA, CEO and managing partner of Wiss, wrote that if you were designing the accounting profession from scratch today, it wouldn’t look anything like the version most firms are still trying to maintain. Paul joins us for a discussion about how firms are adapting to the changes in career expectations, shifting client expectations, the impact of AI and more.

Topics discussed:

  • 1:03 — Do people want to work in accounting as it exists today?
  • 4:24 — How are CPA firms responding to the pipeline challenge and changing career expectations?
  • 7:59 — What other majors or disciplines are accounting firms hiring?
  • 16:37 — What is the role of AI in reshaping firm service models?
  • 20:51 — What will the accounting firm of the future look like?

Resources:



Don  Meyer

Don Meyer

Don Meyer, CAE, is the chief growth officer of the New Jersey Society of CPAs, where he is responsible for setting the vision, strategy and direction for the organization’s marketing, communications and membership campaigns and for driving the success of a deep and broad swath of organizational initiatives.

More content by Don Meyer:

Paul L. Peterson

Paul L. Peterson

Paul Peterson, CPA, MBA, is the managing partner at Wiss. He is a member of the NJCPA.

Key Factors in Practice Value

Posted: July 9, 2025