NJCPA Focus

NJCPA Focus is an informative blog that discusses timely issues, trends and developments in the accounting industry from NJCPA members, staff and other professionals. 

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    More Change Isn’t the Goal — Better Change Is

    Posted: April 28, 2026
    How we pursue change in the accounting profession matters. When transformation is constant but unfocused, it drains energy. When it’s intentional and aligned, it creates momentum.
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    How SALT is Redefining the Modern CFO

    Posted: March 19, 2026
    The modern CFO is transforming from a financial steward into a strategic architect. And in this new world, understanding state and local tax obligations isn’t just about compliance.
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    What Makes Productized CFO Services Profitable?

    Posted: March 13, 2026
    Accounting, tax prep, bookkeeping, even fractional CFO services — there are a lot of potential offerings to provide clients. But for each of these services one must consider whether clients see the value and if the service is scalable.
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    Enhancing Teamwork Through Emotional Intelligence and Communication

    Posted: March 12, 2026
    Emotional intelligence and communication are not optional soft skills, but foundational practices that determine the effectiveness of teamwork and the quality of outcomes. Together, they cultivate trust and enhance respect amongst team members.
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    The CFO’s Role in Technology: Turning Spend into Scalable Value

    Posted: March 5, 2026
    The modern CFO is expected to convert technology spend into measurable economic performance, insist on decision-useful data and put governance in place so the organization can scale without creating new risks.
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    7 Factors Changing the CFO’s Role in Professional Services Firms

    Posted: March 4, 2026
    No longer confined to financial reporting and compliance, today’s CFO serves as a strategic partner to the CEO and board of directors, a driver of operational performance and a steward of long-term value creation.
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    Professional Branding at the CFO Level

    Posted: March 2, 2026
    As the CFO increasingly operates as co-pilot with the CEO, branding is not about visibility; it is about credibility. A strong CFO brand signals that both financial integrity and long-term organizational growth are in capable hands.
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We welcome interest in writing for NJCPA Focus. Please refer to the following guidelines in writing a blog post:

  • Aim for 500-600 words.
  • Use bullet points/tips/recommendations, when possible.
  • Link to an objective or independent report or article, if available.
  • Do not sell a product or service.

To submit a blog post for consideration, contact Kathleen Hoffelder, content & communications manager at NJCPA, via email. All posts will be entered by NJCPA staff and reposted on social media.