NJCPA Focus

NJCPA Focus is an informative blog that discusses timely issues, trends and developments in the accounting industry from NJCPA members, staff and other professionals. 

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    Ditch the Ladder. Climb the Jungle Gym: Rethinking Career Paths in Accounting

    Posted: August 21, 2025
    The future of accounting should continue to be inclusive, dynamic and fulfilling. But we can’t get there if we cling to outdated models of what a “successful accountant” looks like. Individuals should have the freedom to swing, climb, pivot and grow.
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    The Career I Never Planned — But Wouldn’t Trade for Anything

    Posted: August 6, 2025
    Internal audit is one of the most unexpectedly rewarding careers out there. Many, if not most, auditors stumble into the field but then often end up staying for their entire career. That’s definitely my story.
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    3 Ways New Government Policies are Impacting Audits

    Posted: August 5, 2025
    New policy updates are influencing audits. Finance teams need to stay agile in the face of regulatory change and view policy shifts through a lens of opportunity.
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    10 Steps to Successfully Onboard and Engage Interns

    Posted: July 31, 2025
    By investing the time and energy into mentoring young talent, we all benefit. By building thoughtful, structured and human-centered internship experiences, we help shape tomorrow’s accounting leaders and strengthen our firms in the process.
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    5 Marketing Mistakes CPA Firm Owners Make (and How to Fix Them)

    Posted: July 14, 2025
    Marketing a CPA firm is about playing the long game. If you want to attract high-value clients, you must focus on building trust, staying consistent, and using a targeted, strategic approach.
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    How to Build a Referral Program That Actually Works

    Posted: July 10, 2025
    For CPAs who are serious about growing their firm through word of mouth, it’s time to stop guessing and start building a referral program that works
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    7 Fresh Ideas for Marketing Your Firm

    Posted: July 9, 2025
    Success in modern marketing isn’t about being everywhere but consistently delivering value with focus and purpose. In an industry full of sameness, doing more isn’t the answer — doing it differently is.
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We welcome interest in writing for NJCPA Focus. Please refer to the following guidelines in writing a blog post:

  • Have no more than 400 words in length.
  • Use bullet points/tips/recommendations, when possible.
  • Link to an objective or independent report or article, if available.
  • Do not sell a product or service.

To submit a blog post for consideration, contact Kathleen Hoffelder, content editor at NJCPA, via email. All posts will be entered by NJCPA staff and reposted on social media.