NJCPA Focus is an informative blog that discusses timely issues, trends and developments in the accounting industry from NJCPA members, staff and other professionals. 

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    5 Steps to Master the Art of Advisory Services: A Blueprint for CPAs

    Posted: September 19, 2023
    It's important to offer advisory services wisely and for the right reasons. The last thing that CPA practices want to do is underperform a current client base when first beginning to offer services.
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    Considerations for Insuring Crypto Assets

    Posted: September 1, 2023
    Risk management and insurance will play a critical role in protecting the bottom lines of those exposed to the volatility of cryptocurrencies. Here are some considerations to follow.
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    Revolutionizing Firm Marketing with AI: A Game-Changing Approach

    Posted: August 31, 2023
    The paradigm shift in using artificial intelligence (AI) in account-based marketing (ABM) methodology facilitates more efficient campaigns, heightened customer involvement and, ultimately, elevated revenue generation for CPA practices.
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    Top 5 Cybersecurity Steps to Take with Digital Assets

    Posted: August 25, 2023
    The digital revolution has brought forth a plethora of cybersecurity challenges that demand rigorous examination from a digital forensic standpoint.
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    Outsourcing Trends for CPA Firms

    Posted: August 8, 2023
    Many accounting firms are outsourcing their work. Bringing outsourced teams to a satisfactory standard will take continuous investment. During this process, it’s important to convey to these new employees one's corporate culture.
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    Assessing Your Options: M&A, PE and Hybrid Deals

    Posted: August 4, 2023
    CPAs need to be realistic about the changing marketplace. They need to understand the powerful impact that private equity has now and will have in the future and for those firms wishing to remain independent, they need to have formal succession plans.
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    What New CPAs Want: Insights and Recommendations from the Field

    Posted: July 25, 2023
    Blockchain and crypto assets are, without a doubt, quickly becoming part of the mainstream financial conversation and are topics that all companies need to be well versed in as these trends continue. Find out some of the latest trends.


We welcome interest in writing for NJCPA Focus. Please refer to the following guidelines in writing a blog post:

  • Have no more than 400 words in length.
  • Use bullet points/tips/recommendations, when possible.
  • Link to an objective or independent report or article, if available.
  • Do not sell a product or service.

To submit a blog post for consideration, contact Kathleen Hoffelder, content editor at NJCPA, at khoffelder@njcpa.org. All posts will be entered by NJCPA staff and reposted on social media.