NJCPA Focus

NJCPA Focus is an informative blog that discusses timely issues, trends and developments in the accounting industry from NJCPA members, staff and other professionals. 

  • /App_Images/Headshots/611669.jpg

    ‘Being There’ is Key for Congress to Know Family Business Messages

    Posted: May 15, 2026
    In the most recent Family Enterprise USA (FEUSA) Annual Family-Owned Business Survey, they found 74% of family business leaders “have not” met their Congress member. They also saw a shift among family business owners to concerns over healthcare and wealth taxes from the economy last year.
  • /App_Images/Headshots/567594.jpg

    AI Tool Review: Using Claude for Vendor Reconciliation in a Private Cloud

    Posted: May 7, 2026
    Artificial intelligence (AI) can now handle structured, rules-based work. Anthropic’s research shows that a large share of finance tasks falls within current AI capability, particularly when automating vendor spend reconciliations.
  • /App_Images/Headshots/612436.jpg

    Budget Smarter: 5 Ways CPA Firms Can Maximize Marketing ROI

    Posted: May 1, 2026
    With continued pressure on talent pipelines, firm differentiation and measurable growth, marketing budgets must align closely with business priorities. The most effective firms treat marketing spend as a strategic lever.
  • /App_Images/Headshots/588874.jpg

    Reasons CPAs Get Sued and How to Help Avoid It

    Posted: April 29, 2026
    It’s important to recognize that accountants and CPAs may be held responsible for losses related to their services. As CPA firms continue to experience ongoing growth, they are also facing increased risk.
  • /App_Images/Headshots/592418.jpg

    More Change Isn’t the Goal — Better Change Is

    Posted: April 28, 2026
    How we pursue change in the accounting profession matters. When transformation is constant but unfocused, it drains energy. When it’s intentional and aligned, it creates momentum.
  • /App_Images/Headshots/603589.jpg

    How SALT is Redefining the Modern CFO

    Posted: March 19, 2026
    The modern CFO is transforming from a financial steward into a strategic architect. And in this new world, understanding state and local tax obligations isn’t just about compliance.
  • /App_Images/Headshots/609858.jpg

    What Makes Productized CFO Services Profitable?

    Posted: March 13, 2026
    Accounting, tax prep, bookkeeping, even fractional CFO services — there are a lot of potential offerings to provide clients. But for each of these services one must consider whether clients see the value and if the service is scalable.
FIRST LAST

 

We welcome interest in writing for NJCPA Focus. Please refer to the following guidelines in writing a blog post:

  • Aim for 500-600 words.
  • Use bullet points/tips/recommendations, when possible.
  • Link to an objective or independent report or article, if available.
  • Do not sell a product or service.

To submit a blog post for consideration, contact Kathleen Hoffelder, content & communications manager at NJCPA, via email. All posts will be entered by NJCPA staff and reposted on social media.