ISSUESWATCH PODCAST

Is Gen Z Reviving the Accounting Profession?

May 20, 2025

Good news for the accounting profession: Recent research shows that progress is being made in getting more young people interested in pursuing an accounting career. In this episode, we speak with Liz Barentzen of the Center for Audit Quality, who breaks down the significant findings of this study. We explore the factors contributing to this trend and discuss actions the profession can take to continue attracting and retaining talented young professionals.

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          Don  Meyer

          Don Meyer

          Don Meyer, CAE, is the chief marketing officer of the New Jersey Society of CPAs, where he is responsible for setting the vision, strategy and direction for the organization’s marketing, communications and membership campaigns and for driving the success of a deep and broad swath of organizational initiatives.

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