The course provides a concise overview of Google My Business, a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. The service gives business owners more control of what appears in search results when someone searches a given business name.
Practitioners who want to better manage and expand their online presence and Google footprint.
After attending this presentation you will be able to...
- Identify the key features and capabilities of Google My Business
- Utilize the tool to manage the information that Google users see when they search for your accounting business
- Review how the app can gather key marketing insights including how customers searched for your business on Google, and where those customers are located.
The major topics that will be covered in this class include:
- Tool overview
- Putting it all together to optimize your Google presence