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Date / Time / Location

Thursday, October 19, 2017
12:00 PM - 1:00 PM
Registration: 11:45 AM


CPE Credits

  • 1.00 CPE Credits in PD


  • $25.00 - Member
  • $39.00 - Non Member
  • $0.00 - Season Pass
This event is part of the 2017 Hot Topics for New Jersey CPAs Web-Based Learning Pass event bundle.
According to a recent article by CGMA Magazine, senior roles place more emphasis on soft skills such as business acumen and communication skills, and less emphasis on technical accounting skills. Attend this webinar and learn how you can leverage your professional brand and online presence to set yourself apart from the competition.

Designed For

CPAs and other financial professionals who want to increase the strength of their professional brand.


Building Your Distinctive Professional Brand
Heather Sperduto - ADP
This course will help you define your unique professional brand to help you differentiate yourself among your colleagues, shape your message to clients, and build your network of contacts. You will leave with tools for evaluating and building your online presence and positioning yourself as an influencer.

Learning Objectives:
  • Define the value of having a professional brand
  • Create a personal brand statement that is unique and relevant
  • Create an engaging professional profile on social media platforms, such as LinkedIn
  • Evaluate your success and set goals for building an effective online presence
Pre-Registration Closed

Online pre-registration for this event is now closed.

Heather Sperduto

Heather Sperduto
Accountant Channel Executive

Heather Sperduto is vice president, sales operations-accountant channel at ADP. In this capacity, she designs and implements ADP’s accountant program nationwide. Having been at ADP for more than 10 years, she focuses her efforts on serving the accounting community. After a successful career in sales, she transitioned into ADP’s corporate training program, where she trained more than 1,000 ADP associates. ADP was recently recognized nationally by Nielsen Training Magazine as one of the top 20 organizations for employee training development.

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Pre-Registration Closed

Online pre-registration for this event is now closed.