| Eileen P. Monesson, M.B.A., is a founding principal of PRCounts, LLC. The firm is dedicated to helping its clients use the power of public relations to drive their personal, organizational and corporate brand. It focuses on what truly counts in marketing – the delivery of an authentic message and a consistent experience.
With more than 30 years of experience working with accountants and other professional service providers, Ms. Monesson is a results-focused senior marketing, PR and communications professional with a proven ability to identify and capitalize on market opportunities to drive brand recognition, capture new clients and accelerate revenue growth. She is a skilled leader, motivator and team-builder who pioneered programs and initiatives that delivered exponential ROI.
Additionally, Ms. Monesson writes articles on best marketing practices, practice development and branding for numerous publications, including The Journal of Accountancy, CPA Practice Management Forum, Growth Strategies: The Journal of Accounting Marketing and Sales, and New Jersey CPA. A frequent public speaker on developing a marketing culture, branding and other topics related to business development, she has presented at the Association for Accounting Marketing Summit, CPAmerica Marketing Conference, CCH Users Conference and at numerous professional meetings.
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