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LinkedIn Profile Secrets for CPAs (Z2-623)

100 Minutes
On demand - Video

On Demand - Video

2 CPE Credits in PD

OVERVIEW

Today’s CPAs can expect their prospects, clients, referral partners, and candidates to research them on LinkedIn. The good news is that you can leverage LinkedIn to craft a digital presence that demonstrates your expertise, showcases your personal brand, and aligns with your values. Learn how to create a LinkedIn profile that is not just a resume but a valuable marketing tool for your CPA business.

BENEFITS

  • Make immediate improvements to your LinkedIn profile
  • Position yourself to attract clients, prospects, or candidates (instead of your current resume version)
  • Showcase your credentials, education, experience, and personal brand

HIGHLIGHTS

  • Effective branding and LinkedIn profile positioning for CPAs
  • Best practices and tips for each profile feature
  • Optimizing language and words to attract clients: Your headline, essay, descriptions, and keywords
  • Sizzle elements: Your headshot, background banner, videos, and media
  • Essential LinkedIn settings and privacy for CPAs

COURSE LEVEL

Basic

PREREQUISITES

None

INSTRUCTOR

Sandra Long

Sandra Long

Sandra Long is a global LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding, The Ultimate Guide. In addition, Sandra presented the first-ever TEDx talk about LinkedIn in 2019. Her speech is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership. Their clients include companies, associations, universities, business owners, and corporate C-Level executives.

PRICING

$58.00 - Member

$78.00 - Nonmember

ADDITIONAL OPTIONS

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COURSE DEVELOPER

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