In a competitive market, every company is looking for anyway to differentiate themselves from their competition. While we often look to new markets and data for a competitive advantage, ethics can be the factor that makes the biggest difference to customers, employees, and the public at large.
DESIGNED FOR
Any CPA who faces ethical dilemmas in their day-to-day experiences.
BENEFITS
After attending this presentation you will be able to...
- Evaluate the relationship between financial success and ethics
- Identify the characteristics that make the CPA credential unique compared to other financial designations
HIGHLIGHTS
The major topics that will be covered in this class include:
- Does it pay for a company to have strong ethics?
- Can you measure the financial impact of ethics?
- Does ethics make a difference in financial performance?
- Can ethics be used as a competitive advantage?
- What sets the CPA designation apart?
- AICPA Code of Professional Conduct & the Conceptual Framework Approach
- Ethics as a marketing tool
- Personalizing your Code of Ethics
- Four building blocks of ethical culture
- What influences employee behavior?
- Ethical research
- Building trust in organizations
- Maintaining objectivity in difficult situations
PREREQUISITES
None
ADVANCE PREPARATION
None
 | David R. Peters, CPE, CFP, CLU, CPCU, MST, M.B.A.
(4.6)Read bio |
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Pre-Registration Closed
Online pre-registration for this event is now closed.