Events Search
  Summary & Check Out (0)
Friday, February 3, 2023 Live Webcast

Endgame... Pandemic Impact on the Market Approach (X2-31157)

11:30 AM - 1:30 PM EST

Vendor Platform

2 CPE Credits in SK


On the best of days, the twists and turns of the seemingly simple market approach conspire to create endless complexities. Add in the impact of the recent pandemic and it starts to resemble Mr.


Business valuation professionals, finance professionals, business owners


After attending this presentation you will be able to...

  • Reflect COVID-19 changes in the market approach
  • Analyze how different economic changes can impact valuation
  • Calculate how to adjust market multiples for the effects of the pandemic and other current economic forces
  • Learn how to normalize the subject company for economic distress


The major topics covered in this class include:

  • Changes, if any, to performing the market approach as part of a business valuation
  • Impacts of COVID-19 on business valuation
  • What, when, and why of market approach considerations








Kevin Yeanoplos

Kevin R. Yeanoplos, CPA/ABV/CFF, ASA


Kevin R. Yeanoplos, CPA/ABV/CFF, ASA, is a shareholder and the director of Valuation Services for Brueggeman and Johnson Yeanoplos, P.C., a firm with offices in Seattle, Wash. and Tucson, Ariz. that specializes in the areas of business valuation, financial analysis and litigation support. Kevin is also one of the founders of YS Advisory Services, utilizing his extensive experience over the last 30+ years in advising professional service providers and their clients on strategic planning and management issues.

Over the last three decades, Kevin has assisted clients around the country with the valuation of a diverse array of intangibles including patents, trademarks and song catalogs to name a few, whether it be for divorce or other litigation, financial reporting, gift and estate taxes, mergers and acquisitions or ESOPs, among others. The diversity extends to Kevin's extensive business valuation experience, with a partial client roster that includes high tech companies, aircraft parts manufacturers, biomedical companies, construction companies, professional practices and automobile dealerships.

As both an expert witness and court appointed neutral in state and federal courts across the country, Kevin has assisted triers of fact in understanding a variety of complex valuation, financial analysis and damages issues. A popular and experienced presenter, Kevin frequently lectures throughout the United States on the topics of valuation, applied finance and financial analysis, including presentations to the Federal Bureau of Investigation, the American Institute of CPAs (AICPA), the American Society of Appraisers (ASA), the State Bars of Arizona and Utah, and many other professional organizations.

He has been a faculty member for the AICPA's National Business Valuation School for close to 20 years and is currently on the faculty of the National Institute for Trial Advocacy. An accomplished author, Kevin has contributed to Valuing Professional Practices & Licenses, Forensic Accounting in Matrimonial Divorce, Financial Valuation: Application and Models, Guide to Personal v. Enterprise Goodwill, and Reasonable Compensation: Application and Analysis for Appraisal, Tax and Management Purposes, among many others. He is currently lending his editorial skills to the Business Valuation Update and the AICPA's Journal of Accountancy as a member of their respective editorial boards. Throughout his professional career, Kevin has volunteered his time and talents to give back to the public and his profession, including prior service as a Commissioner on the AICPA's National Accreditation Commission, Chair of the AICPA's ABV Credential Committee, Board Member of the Arizona Society of CPAs and Chair of the Arizona Board of Appraisal among others. He was recently appointed to the Arizona Commission on Judicial Performance Review by the Arizona Supreme Court. The AICPA honored Kevin's contributions by naming him their 2006 Business Valuation Volunteer of the Year and inducting him into the AICPA Business Valuation Hall of Fame in 2010, recognizing fewer than 30 individuals whose lifetime achievements and contributions have significantly advanced the valuation discipline and have enhanced the valuation profession for CPAs.


$69.00 - Member

$79.00 - Nonmember

Pre-Registration Closed

Online pre-registration for this event is now closed.


Print a registration form


CPA Crossings