How does your firm's profitability compare to others of similar size? Have you ever been curious about the financial landscape within other peer firms? Key performance indicators—such as billing rates, salaries, and technology investments—play a crucial role in shaping success. Are yours in line with firms that serve a similar client base? Are your firm's financials aligned with the profession's most profitable practices? If these questions resonate with you, you're not alone.
Good news, here’s your chance to capitalize on valuable peer perspectives. The 2025 AICPA PCPS/CPA.com National Management of an Accounting Practice (MAP) Survey enables you and your colleagues to make these and other important comparisons to keep your firm on pace.
Once again, our state society is pleased to be a supporting member of this popular benchmarking survey and the largest one of its type.
New this year, the survey incorporates questions about talent use, technology needs, and a whole new section on AI & automation to address the topics that matter most to accounting professionals today.
Participating firms receive:
- FREE personalized report along with a clear picture of how your firm aligns with similar sized practices, both regionally and nationally
- Practical insights into building a more profitable practice
- Ideas for starting new conversations with your teams to help move your firm forward
- PCPS members receive exclusive benefits, including full access to the survey platform for real-time comparisons, downloadable trend reports, and customizable PowerPoint presentations. When results become available, PCPS members can refine their insights using various filter options, such as state, net client fees, compensation by staffing level, number of CPAs, and more. The platform automatically generates reports based on the selected filters, providing tailored, data-driven results to support strategic decision-making.
The more firms that take part, the more accurate and insightful the results are. The survey is open through June 30. New and existing users can click here. Participation is completely free, and firm information remains confidential. If you have any questions regarding PCPS membership or the MAP Survey, contact pcps@aicpa.org.