Setting Your Firm Apart

January 3, 2023

How do you and your firm set yourself apart in a marketplace dominated by disruption, uncertainty and rapid changes? Dr. Lee Frederiksen, managing partner at Hinge, shares insights into changes in buyer behavior and how firms need to adapt in order to compete and thrive.


Don  Meyer

Don Meyer

Don Meyer, CAE, is the chief marketing officer of the New Jersey Society of CPAs, where he is responsible for setting the vision, strategy and direction for the organization’s marketing, communications and membership campaigns and for driving the success of a deep and broad swath of organizational initiatives. He can be reached at

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Lee Frederiksen

Lee Frederiksen, Ph.D., is the managing partner, strategist and growth expert at Hinge, a branding and marketing firm specializing in the professional services. He is an author and frequent speaker on strategy, marketing and organizational management.