Why Aligning Strategy and Performance Matters

by Joseph Tarasco, CPA, CEO and senior consultant, Accountants Advisory Group, LLC | Apr 18, 2018

Following a retreat or planning meeting, most CPA firms develop comprehensive goals and objectives as well as a strategic direction. However, to be a more integrated and cohesive organization, firms need to effectively align the performance and skills of their partners and staff to the goals and objectives of their firm.

This may sound easy, yet performance alignment is extremely challenging and crucial to a firm's future success in becoming a "one-firm firm," where there’s a high degree of partner collaboration and team commitment to achieving the firm’s goals. Once the partners and staff understand how they can make a direct contribution to build value in the firm, then they will begin to focus their efforts in a more synchronized fashion to work smarter and become more engaged in the process.

Mandating that partners and staff develop personal performance objectives aligning themselves with the firm-wide strategies is a first step. Those firms where partners appear to have separate practices within one firm or have partners who are only concerned with their departments or niches, very rarely attain strategic alignment. And it’s important to manage partner and staff performance throughout the year.

So what kinds of alignment work best among employees? Some areas include:

  • Technical skills and expertise
  • Practice development and marketing
  • Niche and/or industry specialization
  • Client engagement profitability and management
  • Career development for partners and staff
  • Client relationships and retention
  • Creating contemporary advisory services and innovative solutions to resolve clients' problems and issues
  • Succession planning
  • Recruiting and retaining talented partners and staff
  • Mergers and acquisitions of smaller firms
  • Maximizing the use of state-of-the-art technology and software
  • Leadership and management

Successful firms have clearly defined and communicated goals and objectives that bind their partners and staff through an aligned strategic direction. Additionally, adherence and achievement of individual goals is firmly rooted and rewarded in their compensation structure, thus establishing a true strategically aligned performance-based culture.

Strategically aligned firms typically have a more positive culture, are great places to work, and end up retaining their best people. Partners and staff become more energized since they understand that their contributions support the firm's strategy and are factors in the firm's succession planning and future success. Implementing and maintaining an aligned CPA firm culture requires clarity and proper communications about the overall firm direction. This holds true in all size firms.


Joseph A. Tarasco

Joseph A. Tarasco

Joseph A. Tarasco, CEO, Accountants Advisory Group, LLC, assists the leaders of public accounting firms by consulting in all areas of firm practice management, including succession and strategic planning, firm governance, mergers and acquisitions, partner compensation structure, practice development, facilitating partner retreats, and leadership consulting. He is a member of the NJCPA Content Advisory Board and can be reached at joe@accountantsadvisory.com.

Read more by Joseph A. Tarasco:


2 comments | Leave a comment

Order by Date  

  1. Sarah  |  October 21, 2018
    Jordan 4 Retro
    Adidas Superstar
    Birkenstocks
    Moncler Jackets
    ECCO
    Pandora Outlet
    Yeezy Boost
    Retro Jordans
    Fitflop Sale Clearance
    Bottega Veneta Handbags
    Nike Air Max 270
    Vans Sneakers For Men
    Cheap Nike Shoes
    Valentino Shoes
    Pandora Ring
    Pandora Charms
    Balenciaga Triple S
    Nike Air Max 98
    Yeezy Shoes
    Pandora Charm
    Red Bottom Shoes
    Nike Outlet
    Nike Outlet
    VaporMax
    Jordan Shoes
    Yeezy
    Moncler Jackets
    Air Jordan Shoes
    Pandora Canada
    Nike Air Max
    Pandora Bracelets
    Nike Air Max 270
    Yeezy 750 Boost
    Off White Nike Presto
    Christian Louboutin Outlet
    Fitflops Sale Clearance
    Adidas Shoes
    Air Max UK
    Bottega Veneta
    Christian Louboutin
    Nike Shox
    Nike Air Max TN
    Nike Outlet
    Jordan Shoes For Men
    Pandora Jewelry Official Site
    Fjallraven Kanken
    Pandora Jewelry
    Yeezy 700
    Christian Louboutin Shoes
    Adidas NMD XR1
    Nike Kyrie 4
    Nike Outlet Online Store
    Mens Nike Shoes
    Jordan Retro 9
    Ferragamo Outlet
    Pandora Jewelry
    Jordan 11 Win Like 96
    Adidas Stan Smith
    Balenciaga
    Nike Clearance Store
    Moncler Sale
    Burberry Handbags
    Louboutin Shoes
    Skechers
    Pandora Jewelry Official Site Black Friday
    Longchamp Outlet
    Jordans Retro
    Ferragamo Belt
    Pandora Jewelry
    Birkenstock Sandals
    Adidas Yeezy
    Pandora Bracelets
    Pandora Charms Sale Clearance
    Triple S Balenciaga
    Kate Spade Handbags
    Nike Roshe
    Nike Epic React Flyknit
    Pandora Jewelry
    Ralph Lauren
    Human Races Shoes
    Pandora Bracelet Charms
    Kanken Backpack
    Nike Store
    Moncler
    Kate Spade Handbags
    Moncler Outlet
    MBT Shoes
    Pandora
    Pandora Jewelry
    Pandora Disney
    Birkenstock Sandals For Women
    Pandora Charms
    Isabel Marant Shoes
    Pandora Official Site
    Pandora Jewelry
    Pandora Outlet
    Nike Air Max 270
    Kate Spade Outlet
    Jordan Shoes For Men
    Adidas Yeezy
    Fitflop Sandals
    Moncler Coats
    Pandora
    Adidas NMD
    New Jordans
    Pandora Bracelet
    Air Max 270
    Kyrie Irving Shoes
    Pandora Outlet Online
    Nike Factory
    Ferragamo
    Air Jordan Retro 14
    Pandora Jewelry Outlet
    Kate Spade Outlet
    Birkenstock Shoes
    Air Jordan
    Red Bottom Shoes
    Air Jordan 10
    Nike Outlet Store Online Shopping
    NMD
    Nike Clearance
    Fitflop Slippers
    Pandora Charms Clearance
    Air Force Ones Shoes
    Pandora Charms
    Pandora Jewelry
    Christian Louboutin Shoes
    Nike Shoes For Women
    ECCO Shoes For Men
    Pandora Charms
    Air Jordan Retro 11
    Goyard Bags
    Balenciaga Shoes
    Pandora Bracelets
    Jordans Sneakers
    Jordan Retro 12
    Adidas NMD
    Louboutin shoes
    Valentino Shoes
    Goyard Handbags
    Adidas Superstars
    Pandora
    Kate Spade
    Air Jordan Retro 8
    Fitflop Shoes
    Pandora
    Pandora
    Birkin Bag
    Pandora Charms
    Vapor Max Plus
    Cheap Basketball Shoes
    Pandora Charms
    Jordan 11
    Ed Hardy Jeans
    Nike Roshes
    Timberland Outlet Store
    Curry 5 Shoes
    Fitflop Sandals
    Nike Air Force 1
    Louboutin Shoes
    Birkenstock Outlet Store
    Nike Vapormax
    Air Jordan Sneakers
    Pandora Charms
    Jordans 11
    Nike Sneakers For Men
    Yeezy
    Pandora Jewelry Official Site
  2. William  |  October 19, 2018
    Vans Sneakers
    Adidas Trainers
    Kate Spade Outlet
    Fjallraven Kanken
    Kate Spade Outlet Online
    Pandora Bracelet
    Pandora
    Nike Vapor Max
    Air Jordan Retro 11
    Air Jordan 11
    Moncler Outlet
    Pandora Jewelry
    Air Jordans
    Kate Spade Handbags
    Nike Air Vapormax
    Adidas NMD R1
    Adidas NMD
    Balenciaga Sneakers
    Air Jordan 10
    Air Max 270
    Pandora Charms
    Isabel Marant Shoes
    Balenciaga Sneakers
    Air Jordan Shoes
    Pandora Jewelry
    Jordan 14
    Moncler Official Site
    New Jordans
    Pandora Jewelry
    Pandora Charms Sale Clearance
    Pandora Jewelry Store
    Nike Shoes
    Air Max 270 Flyknit
    Christian Louboutin Outlet
    Pandora Jewelry
    Birkenstock Sandals
    Pandora Jewelry Official Site
    Goyard Handbags
    Ferragamo Outlet
    Jordan 11 Win Like 96
    Fitflop
    Air Jordan Retro 9
    Ferragamo Outlet
    Red Bottom Shoes
    Nike Women's Shoes
    Balenciaga
    Air Jordan Shoes For Men
    Nike Outlet
    Nike Clearance
    Nike Outlet
    Christian Louboutin Shoes
    Nike Factory Store
    Yeezy
    Pandora Jewelry Outlet
    Nike Roshes
    Nike Basketball Shoes
    Adidas Yeezy
    Vapormax
    Nike Presto Men
    Nike Outlet Store Online Shopping
    Nike Air Max 270
    Birkenstock Sandals
    Fjallraven Kanken
    Nike React
    Moncler Sale
    ECCO Shoes For Women
    Jordan Shoes For Men
    Air Jordan 8
    Pandora Charm
    Adidas NMD
    Retro Jordan
    Pandora Rings
    Christian Louboutin Shoes
    Yeezy 700
    Adidas Superstar Shoes
    Superstars Adidas
    Pandora Jewelry
    Nike Air Max
    Timberland Outlet Online
    Nike Shox For Women
    Nike Outlet Online
    Nike Kyrie Irving Shoes
    Pandora Jewelry
    Pandora Jewelry Outlet
    Air Force 1
    Balenciaga
    MBT
    Pandora CZ Charms
    Pandora Bracelets Clearance
    Birkenstock Shoes
    Ralph Lauren Outlet
    Pandora Charms
    Valentino Shoes
    Yeezy
    Birkenstock Sandals
    Nike Air Max Plus
    Ed Hardy
    Kate Spade Outlet
    Jordans Sneakers
    Yeezy
    Nike Clearance Outlet
    Retro Jordan
    Birkenstock Outlet Online
    Pandora
    Nike Outlet
    Pandora Official Site
    Air Jordan
    Disney Pandora Charms
    Louboutin Shoes
    Fitflop Slippers
    Fitflop Shoes
    Pandora
    Pandora Charms Clearance
    Nike Sneakers For Men
    Nike Factory
    Pandora Bracelet
    Adidas NMD XR1
    Air Max
    Louboutin
    Louboutin shoes
    Bottega Veneta Handbags
    Nike Air Force
    Pandora Jewelry Outlet
    Human Races Shoes
    Air Jordan Sneakers
    Air Jordan 4 Retro
    Pandora Charms
    Jordan Retro 12
    Pandora
    Pandora Outlet
    Curry 5
    Jordan 11
    Yeezy Boost
    Christian Louboutin
    Longchamp Outlet
    Pandora Charms
    Bottega Veneta
    Goyard Handbags On Sale
    Kate Spade Handbags
    Nike Roshe One
    Pandora
    Pandora
    Kyrie 4
    Burberry Handbags
    Red Bottoms
    Pandora Charms
    Fitflop Website
    Valentino Shoes
    Moncler Jackets
    Pandora Jewelry
    Pandora Bracelet Charms
    Ferragamo Outlet
    Pandora Jewelry
    Pandora Charms Sale Clearance
    Yeezy 750
    Moncler
    Fitflops Clearance Outlet
    Adidas Stan Smith
    Adidas Yeezy
    Skechers Shoes
    Fitflop
    Birkin Bag
    Nike Air Max 270
    Air Max 98
    Moncler Outlet
    ECCO
    Nike Sneakers For Women
    Pandora Jewelry Official Site


    Leave a comment