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Thursday, June 8, 2023 Live Webcast

Business Case for Designing an Experience-Led Organization (X3-4091631)

8:00 AM - 10:40 AM EDT
webcast

Vendor Platform

3 CPE Credits in MT

OVERVIEW

In an age when word-of-mouth has become weaponized, traditional marketing approaches to brand and reputation are no longer sufficient. This course educates business leaders on the changing market conditions of our Experience Economy, where experience-led brands have begun to dominate. It features an introduction to customer experience, employee experience, and intentional culture management, use cases, and metrics.

DESIGNED FOR

Knowledge workers, operational leaders, marketers, HR professionals

BENEFITS

  • Customer Experience as Next-Generation Branding
  • Employee Experience as the Future of Work
  • Cultural analytics and culture management
  • HIGHLIGHTS

    • Identify the critical connections between the future of work—redesigning organizations so “Employee Experience” (EX) and Customer Experience (CX) reign — and winning the battle for talent and customers
    • Through use cases, recognize the numerous competitive advantages of the experience-led organization, how to embark on the change management journey, and the crucial differences between operational data (O data) and experiential data (X data)
    • Recall human-centered design thinking and its applicability to desired business outcomes

    COURSE LEVEL

    Basic

    PREREQUISITES

    Basic

    INSTRUCTORS

    Karl Ahlrichs

    Karl J. Ahlrichs, SHRM-SCP, SPHR

    Karl J. Ahlrichs, SHRM-SCP, CSP Karl Ahlrichs has broad experience in Human Resources, Operations, Diversity and Inclusion, working with organizations from all industries. Karl is a national speaker and author, presenting on the people issues in Management and LEAN theory, and is often quoted in the local and national media. He is author of “Spaces between Places”, an artistic book about business travel.

    Karl’s experience is perfectly suited to times of great organizational change. He has decades of strategic HR consulting to all industries, using risk management and good organizational development theories to bypass “best practices” and move directly to “next practices”.

    Karl joined Gregory & Appel, an Indianapolis-based service firm, after serving as a founding partner of ExactHire. At those firms, his clients included manufacturers Roche Diagnostics, Boeing, Apple Computer, and Frito Lay.

    Karl facilitates an invitation-only roundtable for CFOs, and for more than a decade he was the Program Chair for the Indiana Society for Human Resources Management annual conference. He is a member of SHRM, the Indiana Diversity Roundtable, American Society of Training and Development, and the Association for Psychological Type.

    Karl has been named the SHRM Human Resource Professional of the Year for the State of Indiana. He has presented at the National SHRM Conference for 20 years, and holds the SHRM-SCP and Senior Professional Human Resources (SPHR) certifications, and is a Certified Speaking Professional (CSP) from the National Speakers Association.

    Ed Bodensiek

    Ed Bodensiek

    PRICING

    $153.00 - Member

    $186.00 - Nonmember

    Pre-Registration Closed

    Online pre-registration for this event is now closed.

    ADDITIONAL OPTIONS

    Print a registration form

    COURSE DEVELOPER

    AICPA/NJCPA