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Tuesday, October 20, 2020 Webcast

Ethics: Avoiding the Slippery Slope of Ethical Pressures (X3-2562687)

11:00 AM - 3:00 PM EDT


4.0 CPE Credits in PD


You may want to be on the nightly news, but not for an egregious breach of ethics. You may be saying, “that will never happen to me.” And those were the words spoken by Wells Fargo, United Airlines, Senator Al Franken and Steve Wynn. Sadly, a claim of an ethical failure stays in the news for almost five years - long enough to damage your reputation and lower your profitability. An ethical climate needs constant care and feeding to be maintained. In this lively and thought-provoking session, we will discuss why ethics is both complicated and difficult, how to prevent employees (and you) from taking the first step down a slippery slope and walk through a six-step process for creating an ethical culture.


CPAs, corporate finance teams, business leaders and other financial professionals.


* Recognize the benefits of being ethical

* Recognize ways we all behave unethically (and still think we are ethical)

* Identify ethical difficulties including right vs right dilemmas and external pressures

* Identify six easily implementable steps to create and maintain an ethical culture




Jennifer Elder

Jennifer Elder, CPA, MS, CMA, CIA, CFF, CGMA

AICPA/Professional Development Institute

Jennifer Elder, CPA, CMA, CIA, CFF, CGMA, MS helps accountants advance their careers and organizations increase retention by developing powerful communication skills. Jennifer works with companies and their emerging leaders to increase employee engagement and client value by understanding personality styles, generational characteristics, and communicating clearly, concisely, and persuasively.

As a consultant and keynote speaker Jennifer is known for being energetic and enthusiastic. She has conducted seminars for the Fortune 500, the US Government, State CPA Societies, and CPA firms in 45 states and 5 countries. She is both a business strategist and an accounting expert who can make the complicated simple, practical and useful. She is a published author, writer for the AICPA’s CPE Direct, named a “2015 Woman to Watch” by the AICPA and MACPA, and been awarded Outstanding Educator by the AICPA for the past five years.


$110.00 - Member

$140.00 - Non Member

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