The course provides a concise overview of Google Analytics, a web analytics service offered by Google. This tool is the most widely used website statistics service in the world.
DESIGNED FOR
Practitioners who want to better track their website activity and use these insights to increase their online traffic, customer base, and revenues.
BENEFITS
After attending this presentation you will be able to...
HIGHLIGHTS
The major topics that will be covered in this class include:
- Tool overview
- Setting up a data stream
- Dashboards
- Custom reports and alerts
- Realtime reporting
- Audience insights
- Acquisition metrics
- Behavior tracking
- Conversions and online goal-setting
- Pulling it all together to guide and take action
COURSE LEVEL
Overview
PREREQUISITES
None
ADVANCE PREPARATION
None