MANAGEMENT

9 Ways Big-City CPAs Can Increase Their Visibility

Posted: July 2, 2015
9 Ways Big-City CPAs Can Increase Their Visibility If you are a CPA in private practice in a large metro area, thousands of CPAs are also competing for business in your market. All the discounters run ads and have prominent storefront locations. How do you raise your visibility?

Calculating Customer Lifetime Value

Posted: June 19, 2015
Calculating Customer Lifetime Value Customer Lifetime Value is a customer-centric approach that focuses on three aspects of the customer process: acquisition, retention and development. The analysis will estimate a customer’s potential lifetime value to you, and what you may have to invest to achieve that.

10 Ways Small-Town CPAs Can Increase Their Visibility

Posted: June 19, 2015
10 Ways Small-Town CPAs Can Increase Their Visibility If you're a CPA in a small-town environment, how do you raise your visibility? Here are 10 strategies.

7 Things Potential Clients Want From Your Website

Posted: May 29, 2015
7 Things Potential Clients Want From Your Website All too often accountant websites are not used to their potential and in the current environment it has become imperative that your site is not only informative but is able to have features and content that can help bring in a potential client.

How Thought Leadership Marketing Can Solve Many Challenges for Your Firm

Posted: April 24, 2015
How Thought Leadership Marketing Can Solve Many Challenges for Your Firm Many top firms are leveraging their internal, high-visibility experts to attract new business and top-tier talent.

Marketing in 2015: Driving Higher Growth for Accounting Firms

Posted: April 9, 2015
Marketing in 2015: Driving Higher Growth for Accounting Firms Learn about the findings of the 2015 Professional Services Marketing Priorities survey and what the trends are for accounting firm marketing in 2015.

Upcoming Business Management Events

July 16, 2015
Advanced Controller and CFO Skills
Roseland

August 18, 2015
Budgeting and Forecasting Tools and Techniques
Atlantic City

August 27, 2015
IT: Risks and Controls in Current and Emerging Environments
Jamesburg

September 17, 2015
Technology for CPAs - Don't Get Left Behind
Roseland

September 18, 2015
Excel PivotTables for Accountants
Roseland

October 20, 2015
Analytics and Big Data for Accountants
Iselin

October 21, 2015
Shorten Month-End: Closing Best Practices
Roseland

October 22, 2015
Transforming Your Role as Controller to Business Partner
Iselin



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    PRCountsNJCPA members save 20-percent on PR, marketing, branding, communications, print and website design as well as engagement coaching services to ensure that stakeholders connect with its clients’ brandLearn more