Posted: November 11, 2015
A shared-service center is created when functions such as finance, human resources, information technology, procurement, customer service, legal, sales and marketing are consolidated to support an entire organization. While cost reduction is one of the main reasons companies shift to an SSC model, other benefits include improved internal controls, increased governance, standardization of operations, decreased redundancy and enhanced economies of scale.
Posted: October 16, 2015
When you embark on a client acquisition strategy for your firm, you often spend time and money and get minimal results. What makes a strategy effective? Here are five tips.
Posted: October 5, 2015
Marketing strategy is one of the critical factors separating high-growth accounting firms from low-growth firms. High-growth firms are better at strategically investing and spending their marketing money differently – and with better results. Here's how.
Posted: September 24, 2015
Marketing a tax practice is vastly different than doing so for any other kind of business. Here are six key tips to promoting your tax practice in the most effective way, without necessarily spending on ads or technology.
Posted: August 28, 2015
When you don’t know why people use your service, when you don’t know their specific needs or their buying impulses, then you don’t know how to purposely market to those factors to draw more clients in the future.
Posted: August 10, 2015
The key to any firm’s success is how well you communicate with clients, but it is not always done well or often enough.