MANAGEMENT

Why Does Any Business Become Your Client?

Posted: August 28, 2015
 Why Does Any Business Become Your Client? When you don’t know why people use your service, when you don’t know their specific needs or their buying impulses, then you don’t know how to purposely market to those factors to draw more clients in the future.

Client Relations Need an Overhaul

Posted: August 10, 2015
Client Relations Need an Overhaul The key to any firm’s success is how well you communicate with clients, but it is not always done well or often enough.

Eight Key Metrics for CFOs

Posted: July 24, 2015
Eight Key Metrics for CFOs Having strong and timely internal metrics can reveal numerous indicators of inefficiencies and also scalability. Here are eight important metrics that CFOs should have on their daily dashboards.

Seven Tips for Planning Your Next Client Event

Posted: July 24, 2015
Seven Tips for Planning Your Next Client Event Planning a client event can be one of the most stressful parts of a marketing professional’s job, because there’s so much riding on it. Here are several tips on how to make your event a success.

Use Content Management to Effectively Communicate with Clients

Posted: July 24, 2015
Use Content Management to Effectively Communicate with Clients Regardless of what business you are in, clients not only need to hear from you, they want to. This is why resources should be invested in marketing and content creation—to communicate the value a client will realize from working with your firm.

Turning Client Service Outside In

Posted: July 6, 2015
Turning Client Service Outside In An outside-in approach to service starts with the clients’ true needs and addresses their problems by seeking creative, integrated solutions via in-house capabilities combined with those they need to acquire.

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