MANAGEMENT

Marketing in 2015: Driving Higher Growth for Accounting Firms

Posted: April 9, 2015
Marketing in 2015: Driving Higher Growth for Accounting Firms Learn about the findings of the 2015 Professional Services Marketing Priorities survey and what the trends are for accounting firm marketing in 2015.

Six Tips for Using Data More Wisely

Posted: April 9, 2015
Six Tips for Using Data More Wisely Organizations are collecting more data than ever before and processing them in new ways in an effort to improve their businesses. But often they are not using the data in the right way. Here are six ways to make sure you are collecting the right data and making the most of the data you already possess.

Don’t Be Afraid of the IT Help Desk

Posted: September 4, 2014
Don’t Be Afraid of the IT Help Desk When a computer problem happens, everything stops and it becomes the focus of your workday. Your first thought? I need to call IT or contact the dreaded help desk. Everyone eventually deals with some form of IT, but there are ways you can facilitate a solution with a few simple strategies.

What to Look for in a Marketing Director

Posted: September 2, 2014
What to Look for in a Marketing Director The marketing director’s position at an accounting firm is often difficult to fill. A fundamental challenge is the lack of understanding as to what truly constitutes marketing, together with a misalignment of expectations between firm leaders and the marketing director.

Developing Client Relationships Through Trust

Posted: September 2, 2014
Developing Client Relationships Through Trust Building and maintaining quality relationships with clients is critical to success. Your clients aren’t just sources of revenue; they’re also the most effective marketing tool at your disposal. By carefully cultivating powerful relationships with your clients, you can ensure their loyalty while also turning them into referral-generating machines.

Implementing an Effective Corporate Ethics Policy

Posted: August 18, 2014
Implementing an Effective Corporate Ethics Policy Here are five steps that companies can take to ensure that their corporate ethics policy is effective and becomes embedded in the company culture.

Upcoming Business Management Events

May 13, 2015
Business-Building Tips & Speed Networking
West Orange

May 21, 2015
Mergers and Acquisitions Conference
Roseland

June 30, 2015
Take Your Excel Spreadsheets to the Next Level with Advanced Features
Roseland

July 16, 2015
Advanced Controller and CFO Skills
Roseland

August 18, 2015
Budgeting and Forecasting Tools and Techniques
Atlantic City

August 27, 2015
IT: Risks and Controls in Current and Emerging Environments
Jamesburg

September 17, 2015
Technology for CPAs - Don't Get Left Behind
Roseland

September 18, 2015
Excel PivotTables for Accountants
Roseland



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